The Team Behind White Sand Events


White Sand Events is a Full Service Event and Destination Management Company. From corporate incentive programs to fabulous weddings, our team of event planners are passionate about our clients needs, standards and vision. We enjoy creativity and are recognized for our excellent attention to detail. With a passion for the art of entertaining, White Sand Events will assist you in creating an event to remember.


Nicole Boswell-Horstmeyer, CEO

Nicole founded White Sand Events in 2009 with a vision for creating a first class event production house in the Virgin Islands and South Florida. She parlayed her experiences from New York City where she worked in the world of high stakes marketing specializing in new product launches, public relations, and the design and execution of luxury brand events. Her credits include orchestrating over 200 brand launch events for a high-end client list such as Maserati-Ferrari, Mercedes-Benz, Maybach, Chanel, Saks 5th Avenue, LG Appliances, Sony, Sirius Satellite Radio, Continental Tires, Michelin, Motorola, Fine Living Network, Design Within Reach, Pepsi, LACOSTE, Saab, Bliss, and many others as well as working with celebrity chefs from across the Nation. In 2004 she moved to St. Thomas and opened Blue Water Marketing Group where she hosts corporate events, brand launches, weddings, and special events in her favorite places in the islands. As the business grew, so did her vision, and thus the creation of White Sand Events to be a premier full scale event planning company. She currently oversees the events in both South Florida and The US Virgin Islands. Nicole has personally received numerous awards for excellence in the industry including the Omnicom Top Sales Award, Mercedes Benz USA Star Market Award, Young Entrepreneur of the Year, and Trip Advisor Certificate of Excellence.


Lauren Wade, Event Manager

Lauren's main goals are attention to detail, insuring guest satisfaction, and communicating every vision for an event. For the past decade she thrived in the hospitality industry, working in fine dining restaurants and on private yachts. Lauren attended Western Washington University, graduating with a BA in Communications and a Minor in Psychology. While attending WWU she interned in the events department at Big Brothers & Big Sisters; planning, fundraising and executing events in the local community. Lauren decided to move to the Virgin Islands after graduating college in 2008 and found a home on St. Thomas. After working with Blue Shore Grill Restaurant Group for 3 years, Lauren accepted the position of Event Manager. She has since taken the White Sand Events Group to the next level breaking several sales records in her first year. She aspires to make every event a lifelong memory for each of her guests.


Rick Campbell, Events Manager, South Florida

Rick spends his life connecting with people. After attending the University of Kentucky where he studied English, Art History, Architecture, Marketing and Advertising, a subsequent move to Atlanta, Georgia in 1991 found him in just the right place and time to start his first event production company in the special event industry. Following his immediate success, Rick launched Signature Events, PR & Marketing, procuring sponsors for such clients as Porsche Latin America, Champion Audi, St. Jude Children's Research Hospital, Sotheby's International Realty, Sony BMG, FENDI Casa and Saks Fifth Avenue among others, promoting and producing events locally in Miami at venues such as Tantra, Carltons Restaurant and Lounge, Opium Garden, Prive, Pearl, Nikki Beach, Nikki Marina and Vizcaya. As the Events Manager for White Sand Events in Southern Florida, Rick contributes his planning repertoire and panache while holding up his vision of uncompromising quality, professionalism and flawless performance, both personally and professionally.




Catherine Leslie, Director of Advertising and Marketing

Catherine moved to Miami Beach in the summer of 2009 after working in New York City for eight years in the Marketing and Design Industry. Her background ranges from selecting dècor for high-end hotels, coordinating magazine photo shoots, developing fashion lines, and working with interior designers and architecture firms to create beautiful spaces. In her new role with White Sand Events, Catherine works intimately with corporate clients and vendors ensuring the highest level of satisfaction and takes great pleasure in watching the events come to fruition.










JC Diaz

JC Diaz, born in Havana and having lived in Miami most of his life, brings a dynamic energy and artistic creativity to the White Sand Events team. He began in the special event industry while studying at Miami Dade College and brought his attention to detail and artistic inclination to major events and some of the city's top night clubs. As a professional Salsa dancer, JC has performed, DJ'd and hosted the Miami Salsa Congress on several occasions over the years, as well as appearing in several music videos with some of the music industry's top artists. JC infused his love of dance into producing Latin dance events all over South Florida, bringing unprecedented crowds of Salsa lovers together in an all-encompassing environment of music, d�cor, staging and entertainment. JC exceeds in fast-paced, demanding environments and brings a fresh eye, charm and professionalism to every project. JC has high ideals and believes anything is possible. "If you can dream it, we can produce it!"